We are a brand studio. We create & build brands for culture.

13War child


Brand strategy
Audiences & positioning
Tone of voice & key messaging
Brand identity & creation
Architecture & landscape (brand world)
On-going brand design
Brand communication
Marketing strategy
Marketing for campaigns

Like many charities, War Child are at the mercy of public giving-fatigue. Coupled with finding it especially hard to connect with the millennial who opts to give time versus donations, War Child approached crave. to reimagine giving and what charity engagement looks like to their ever evolving audience.