For global brand Nike, keeping up and engaged with target markets is no mean feat – there’s only so far that ground-breaking TV ads and World Cup alignments can go, especially when it comes to engaging with both sexes. Between the sneaker-rocking, gym-going, apparel-donning consumer, and the globally successful Tinie Tempah to Kanye West, there is a world of very loyal Nike fans who influence their immediate sphere significantly. In this campaign, we endeavoured to engage with them. View the full case study, here.
DELIVERABLES INCLUDE: RESEARCH, CONCEPT DEVELOPMENT & EXECUTION, EXPERIENTIAL, CULTURAL PARTNERSHIPS, GRAPHIC DESIGN & ARTWORK
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WITH A SPECIFIC AUDIENCE TO TARGET - WOMEN 16 - 24 - A CLEAR OBJECTIVE WAS AT THE CORE OF THE CAMPAIGN: TO BRING TOGETHER A GROUP OF INFLUENTIAL & INSPIRATIONAL YOUNG WOMEN, ENGAGE AND IMMERSE THEM IN THE NIKE BRAND, SECURING THEM AS LONG-TERM AMBASSADORS OF NIKE TO REPRESENT THE BRAND LOCALLY, DIGITALLY AND MOST IMPORTANTLY, ON THE GLOBAL PLATFORM.
FROM PARTNERING NIKE WITH LUXURY FITNESS & LIFESTYLE BRANDS SUCH AS EQUINOX GYMS AND THE SAVOY LONDON, TO DESIGNING WEEKLY SCHEDULES TO ENSURE THE SMOOTH RUNNING AND EFFICIENCY OF ALL COMMUNICATION, CRAVE MANAGED INCEPTION, EXECUTION & RELATIONSHIP MANAGEMENT THROUGHOUT THE CAMPAIGN.