In its third year, LIMF comprises a series of specially produced Commissions and Partnership events and culminates in Europe’s biggest free music event, Summer Jam in Liverpool’s Sefton Park. A monstrous lineup including Basement Jaxx, Labrinth, Laura Mvula and local legends Echo and the Bunnymen, and partners ranging from Spotify to Red Square Vodka, CRAVE’s contribution? To strategise and manage marketing and brand development of the entire festival.
DELIVERABLES: MARKETING STRATEGY, MEDIA BUYING, DIGITAL MARKETING, SOCIAL MEDIA MANAGEMENT, BRAND IDENTITY, BRAND POSITIONING, ART DIRECTION
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view all projectsWITH TWO SUCCESSFUL YEARS BEHIND IT, LIMF 2015 WAS CHARGED WITH AMBITION. MARKETING THE FESTIVAL TO A WIDE DEMOGRAPHIC MARRIED WITH KEY AIMS OF MAKING THE FESTIVAL MORE NATIONALLY AND INTERNATIONALLY RELEVANT CALLED FOR A TRADITIONAL AND NEW MEDIA APPROACH.
view all projectsIN TANDEM WITH THE WIDER MARKETING STRATEGY, EXISTING BRAND AND MARKETING ASSETS WERE REVIEWED AND REIMAGINED REAPING THE BEST PERFORMING DIGITAL PRESENCE THE FESTIVAL HAS EVER ENJOYED. A BRAND PARTNERSHIP WITH GLOBAL MUSIC PLATFORM SPOTIFY DELIVERED A HIGH-FUNCTIONING FREE APP TO ENSURE THE FESTIVAL WAS COMMUNICATING WITH ITS WIDE AUDIENCE AT AS MANY OF THEIR NATIVE TOUCHPOINTS AS POSSIBLE.
view all projectsCONTENT WAS CREATED TO SUPPORT ALL FESTIVAL HAPPENINGS. 2015'S CONTENT OUTPERFORMED ITS PREDECESSORS.
OTHER HIGHLIGHTS INCLUDE...
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