With an intriguing visual identity somewhat established within the project, Jodie Abacus required a logo that matched the uplifting, soulful vocals of his hugely colourful, future-funk-meets-electronic-R&B sound.
DELIVERABLES: BRAND IDENTITY
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CRAVE DELIVERED A LOGO IN WHICH SIMPLICITY MEETS IDENTITY, CREATING A BESPOKE FONT WITHIN WHICH SELECT CHARACTERS HAVE DEFINING FEATURES MAKING FOR A DISTINGUISHABLE BRAND.