We are a brand studio. We create & build brands for culture.

01Equiano Rum


Brand Strategy
Brand Identity
Audiences & Positioning
Tone Of Voice
Brand World
Key Messaging
Brand Communication
Marketing Strategy
Marketing For Campaigns
Launch Campaign
On-going Brand Design
Design For Campaigns
Experiential Design

crave. has created and built the Equiano brand in its entirety. From brand strategy, positioning, key messages, tone of voice and audience profiling; to all creative starting with bottle design, packaging and marketing assets, all the way through to socials, content and campaigns.

Our work for Equiano extends further than creating the brand. We continue to evolve and build the brand across all touch-points, all marketing materials and all expressions of the brand. From photography to video content, packaging to POS. In 24 months we have expanded the brand world with a plethora of content; from product and campaign photography to brand and cocktails videos and social first content.

Equiano’s library of content tells the brand story, expresses key messaging and champions product.