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08Craft Rum Club


Brand Strategy
Audiences & Positioning
Tone of Voice &
Key messaging
Brand Identity & Creation
Brand Landscape
Product Strategy
Marketing Strategy

Craft Rum Club came to us as ‘the UK’s leading rum subscription service’. With the exponential growth of rum encouraging greater competition in the monthly subscription offering, CRC needed better brand strategy, a stronger look and feel and an understanding of how to express their history in the category.