CRAVE were initially tasked with creating a brand identity for new production company, Beg, Steal & Borrow. In line with the furtive nature of the company, the brand identity needed to be simultaneously distinct and functional as well as enigmatic enough to bring an air of intrigue. Post creating the brand identity, CRAVE now partner with BS&B on content ideas and treatments, as well as creating all marketing material for the brand. View the full case study, here.
DELIVERABLES: MARKETING STRATEGY, BRAND IDENTITY, ART DIRECTION & GRAPHIC DESIGN
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TASKED WITH CREATING AN IDENTITY FOR CONTENT PRODUCTION HOUSE BEG, STEAL & BORROW, THE NEED FOR THE AESTHETIC TO VEER TOWARDS SIMPLICITY, IN CONTRAST TO AN OVER MANUFACTURED COMMERCIAL CHARACTER WAS EVIDENT. THE TEAM WANTED IT TO FEEL DISCREET AND COVERT WITH A SUBTLE APPROACH TO ITS AUDIENCE PERCEPTIONS.
THE RESULTING IDENTITY HOLDS DEEPER MEANING THAN IT MAY FIRST APPEAR.
AT A GLANCE, THE LOGOMARK EVOKES THE FEEL OF A BADGE OR MOTIF, COGNATE TO A MASONIC EMBLEM, UPHOLDING THE SAME AESTHETIC DIRECTION IN ESTABLISHING THE BRAND AS AKIN TO A SECRET-SOCIETY. THE BROAD APPLICATION POTENTIAL OF
THE LOGOMARK ALSO ENSURES THE EMBLEMS USE SUCCESSFULLY AS PART OF THE OVERALL WEBSITE BRANDING, PRINT
MATERIAL, AND INTERACTIVE DIGITAL DESIGN ELEMENTS IN THE FUTURE, ENSURING THE BRANDING WOULD GROW AND EVOLVE WITH
THE EVOLUTION OF THE BRAND AND DELIVERING ABOVE AND BEYOND A CURSORY LOGO DESIGN.
THE DELIVERY OF BRAND GUIDELINES AND KEY MARKETING ASSETS, BOTH DIGITAL AND PHYSICAL MARKED THE BEGINNING OF AN ONGOING RELATIONSHIP WITH THE PRODUCTION COMPANY.