We’ve never played around with paint for quite such a long time, but the resulting photoshoot and EP artwork for SG Lewis mark the beginning of our work for the PMR wunderkind.
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IN TAKING ON CREATIVE DIRECTION PROJECT-WIDE, CRAVE FIRST SET OUT TO CREATE AN IDENTITY FOR SG THAT MATCHED THE FLUID AND UPLIFTING VIBE OF HIS MUSIC. THE RESULTING BESPOKE TYPEFACE LOGO IS SHOWN HERE.
AS WELL AS EP AND SINGLE PACKSHOTS, WE'LL BE DELIVERING GIFS, LIVE VIDEO AND LOTS OF SOCIAL MEDIA CONTENT TO KEEP THE CAMPAIGN MOVING.