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With consecutive years of male focused marketing in the rear-view mirror, Nike had fallen out of pace with women, 18-24, seeing a negative trajectory in both their purchasing and positive affinity towards the brand. crave. were tasked with resolving this through any marketing strategies we saw fit – Nike kindly entrusted us, carte blanche. The key objective: to reconnect Nike with women and increase Nike’s reach and engagement with 18-24 year old’s.
