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DOPE CHEF x RELENTLESS

Disruptive street-wear brand Dope Chef have long since established their loyal and cult-like following. From Mikill Pane to A$AP Rocky and Swizz Beatz, CRAVE’s challenge was to explore opportunities to position the brand for alignment with a new but equally disruptive target audience.

DELIVERABLES: BRAND POSITIONING & PARTNERSHIPS

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  • LONDON BASED STREETWEAR BRAND DOPE CHEF HAVE A FEARLESS TAKE ON DESIGN AND AN AMBITIOUS APPROACH TO APPAREL. A LAUNCH PARTY MARKING THE OPENING OF THEIR EAST-LONDON POP UP AND UNVEILING OF A NEW SEASON REQUIRED BRAND PARTNERSHIPS TO POSITION THE BRAND TO NEW FANS.

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  • CRAVE INVITED RELENTLESS ENERGY DRINKS ON BOARD TO SUBTLY MIRROR THE RISK TAKING, BOUNDARY PUSHING NATURE OF BOTH BRANDS.

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