Is Instagram the art gallery of the future?
New York-based artist Gordon Stevenson AKA Baron Von Fancy has been making a huge impact on social media recently with his distinctively lettered phrases and quotes. Digital savvy, Von Fancy has managed to build his brand using tools such as Instagram as his art gallery. His work is endlessly regrammed, tagged, tweeted, you name it, making him one of the most well-known artists at the moment, possibly without you even realising.
In a recent interview with i-D magazine Von Fancy commented; ‘If I have a show in Chelsea, I don’t think I can get more than 20,000 people in and out of the door in one month.The idea that I can instantly post something and it’s seen by that many people says to me that Instagram has some power.’ Von Fancy’s huge online presence has led to him to collaborate with a wide variety of brands such as Wah Nails, Reece Hudson and the Mondrian Hotel in Miami, which is a pretty great body of work to have for a young artist.
Check out some of our favourites from his Instagram to the right. Von Fancy also has a great online store which you can access via his website here. We want ALL the prints!